HOMEGROWN AND HANDMADE
As our product has grown in popularity, The Wild Hibiscus Flower Company has remained a family-owned and operated business. We believe that to earn "gourmet" status, a product must be made with individual care and attention to the highest standards. As the Wild Hibiscus Flowers in Syrup blossomed, we made a conscious decision not to mechanize or outsource the production - a growing trend in the high-end food market - but to continue creating the product by hand, the best way we know how.
Lee researched how to grow the Wild Hibiscus, who could grow it, where to grow it, how to harvest it, how to manage it after harvest so the hibiscus remained in peak condition, and, most importantly, how to consistently process the fresh flowers into the Wild Hibiscus Flowers in Syrup. To that end, Lee devised a natural preservative - a mix of spring water and Australian cane sugar - that keeps the flowers fresh for up to 24 months.
Our staff is trained to treat each Hibiscus flower with care. The flower they're holding is destined for a discerning consumer who appreciates and expects a premium product, whether it's a bride on her wedding day, a celebrity, a mother celebrating a special occasion or a group of women enjoying a big night out.
Under our supervision, contracted growers in tropical northern Australia produce and hand pick the crops of flowers, 25 percent of which are certified organic. The fresh flowers are individually picked, deseeded, cleaned and packed into jars entirely by hand at our factory in the tiny village of Kurrajong, in the foothills of the Blue Mountains. Hibiscus flowers grow in several different shapes, so we place them in predetermined positions in the jar according to shape, to ensure that none are squashed.
With such a labor-intensive process, it's difficult to produce vast volumes of our product at speed, but the output of our careful but efficient production process meets the export demands of our international market.
Our company is directly involved in the exportation and distribution of the product, and fully supports the retail market. We own subsidiary companies in The Netherlands and the United States, which import and warehouse our product for local markets.
In 2007, at least 35 people are employed directly or indirectly by our operations. We export to
30 countries, including the UK, Germany, the USA, Canada, Belgium, Japan, New Zealand, Singapore, South Africa, Spain, Austria, Switzerland, The Netherlands, France and The Philippines.
We operate as an ethical business, working towards HACCP accreditation for food safety, and we do our best to work in a sustainable way. This year we planted around 90,000 Hibiscus bushes to support our operations. After flowering, the Hibiscus plants are plowed back into the ground, helping to improve and regenerate the soil.
We are happy to answer any questions you may have regarding our capabilities or operations, and we look forward to receiving feedback and enquiries from retailers, distributors, trading partners, and consumers, wherever you may be.